How to track unique users with behavioural analytics tools
The identification of users is the second pillar of behavioural tracking, together with the understanding of events. Identifying users precisely makes you able to track the complete journey of any user to understand why exactly (s)he signed up or goes away, making you able to uncover hidden causes that you can improve or use to […]
How to track events with behavioural analytics tools
The easiest way to start using concretely a behavioural analytics tool is to start tracking some events. This way you will see them registered in the behavioural analytics tool of your choice, and you can start better understanding how they work. As told, in theory is all simple. But the problems arise when you have […]
How to start using behavioural analytics tools to track your SAAS product
When it comes to tracking the numbers of your SAAS product, Google Analytics is not sufficient anymore. This is the hard truth, believe it or not. To go one step further, you need to properly implement a behavioural tracking analytics tool and think about your SAAS product differently. Integrating behavioural tracking thoughts into the ones […]
